With over 15 years’ experience advising on digital strategy from her time at McKinsey and Goldman Sachs, Tara is now leading FT Strategies, the digital growth consulting arm of the Financial Times, to help global organisations build sustainable business models. John Barnes from William Reed Business Media speaks to Tara about how she's drawing on data and strategy experts to help transform businesses into profitable digital content providers.

Interviewed by: John Barnes, Chief Digital Officer, William Reed Business Media