Creating a genuine community where both the reader and brand thrive is not easy – a simple network is not enough and engagement on both sides is critical. Offering high value in terms of knowledge, involvement, service or networks is the key to ensuring that subscription or membership growth becomes an organic pipeline where your readers actively champion your brand.

Mary Hogarth, Founder of The Magazine Expert will be talking to Guy Procter, Editor of Country Walking to explore the critical impact of a recent campaign that drove significant community growth for the Bauer brand, as well as the success of its recently launched membership model.