THE BATTLE FOR ATTENTION IN A POST COVID COOKIE-LESS WORLD

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Presentation

Media has been disrupted like no other time in our lifetime. Consumer habits and attention patterns were changed, representing challenges but also opportunities for magazine brands. What have we learnt about the changing nature of attention and consumer needs over the past 12 months? As we move into an accelerated digital future without third party cookies, how can publishers persuade advertisers and other partners to work and think differently about the opportunity that magazine environments offer.

Please note that this session takes place at the same time as the Think Tanks

Speaker
Insight and Strategy Director
Magnetic