Tara is Managing Director of FT Strategies - the digital growth consultancy from the Financial Times. At FT Strategies, expert consultants and FT practitioners help clients grow recurring revenues and future proof their business models. This unique consultancy helps companies deliver tangible business results including increased subscriptions, digital revenues, retention and lifetime value. Using the winning tactics and strategies that helped transform the FT into a successful digital subscriptions first institution, FT Strategies has worked with over 90 clients in its first 18months, drawing on proven expertise in audience engagement, editorial innovation, culture transformation, data and analytics and monetisation strategies. Clients include the Independent, La Croix, Penguin Random House, Victoria & Albert museum and Google.
Before joining the FT, Tara worked at McKinsey's London office and previously at Goldman Sachs in Europe, the Middle East, Africa and the US. She has over 15 years’ experience, serving clients across multiple sectors on strategy, digital and transformation. She is a Fulbright Scholar and MBA graduate of Harvard Business School, and serves on the Board of the The Bureau of Investigative Journalism.