Collaboration is at the core of the PPA Leadership Summit, providing a platform for attendees to connect, share insights and problem-solve. These are interactive sessions bringing all attendees on camera, led by a session moderator. Numbers for each session will be limited to ensure an active, high-value experience for all participants.

Note: Think Tanks are for publishers only and you will be asked to pre-select your sessions nearer the time.

1. Executing the hybrid events model

A successful 'hybrid' portfolio of events is touted as the new silver bullet, but is it really right for every business? This is your opportunity to explore with peers how hybrid events in their purest form can be effectively resourced and monetised to achieve a cohesive inventory of digital marketing opportunities for your commercial partners, whilst delivering an attractive user experience.

MODERATOR

• Monique van Dusseldorp, Author and Event Curator

2. Delivering long-term value for commercial partners

How do we ensure events stay front of mind as a crucial part of the marketing mix for vendors? We know that online events can offer a wider reach and more robust analytics, but is that enough, and how do we apply those learnings to in-person events when they return?

MODERATOR

• Jonathon Whiteley, Chief Executive Officer, Incisive Media

3. Monetising & executing memorable digital awards ceremonies

Traditionally large revenue drivers for publishers, awards ceremonies have taken arguably the biggest financial hit of all event formats. Yet, they remain one of the most valuable tools to engage and motivate your audience so are an essential part of the mix. We explore how digital awards ceremonies can be best executed to achieve a profitable outcome and enjoyable user experience.

MODERATOR

• Tracy Collins, Group Event Director, Fashion, Architecture & Building Services, World Architecture Festival, EMAP
  

4. Monetising strategies for mixed events portfolios

Commercialising online and in-person events that are executed separately but that exist within the same brand portfolio will be a focus for publishers as we emerge from the pandemic. This Think Tank offers the opportunity to discuss the most effective ways to monetise cross-platform events to ensure a sustainable and profitable future for your events business.

MODERATOR

• Adrian Newton, Commercial and Events Director, New Scientist