With support from the Google News Initiative and Innovate UK, we set out to make life easier for content creators.
We built an easy-to-use journalism tool powered by cutting-edge technology. We wanted it to be affordable so that any newsroom and publisher, large or small, could benefit from it.
Using Machine Learning and Natural Language Processing, LOYAL is customisable for any writer and topic. Its minimal and intuitive design means that even the least tech-savvy writers can use it.

No clutter. No convolution. No confusion.