Helen Ward
Helen Ward
Subscriptions Director
Immediate Media

Helen has 18 years Direct Marketing experience, 16 of which have been in Subscriptions within Publishing. She’s worked for several major publishers, including Future, Bauer Media and News UK and has spent the past 7 years at Immediate Media, where she is currently the Subscriptions Director. Her remit at Immediate encompasses the overall subscriptions strategy as well as budget ownership, ecommerce, analysis and insight. Day to day Helen manages a highly skilled team of direct marketers and analysts. The team work across a wide range of marketing channels, executing exciting direct response campaigns with an emphasis on a test and learn approach.

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